Hidden potential
The group of the ‘open’ people of the Internet can definitely be a new solution for the marketing communication. Well, if people read blogs then why shouldn’t companies mention their products there? Who’s the better and easier receiver of our commercial, skillfully woven into the main subject of the post, than the loyal follower of the blogger? The solution seems to be easy, quick and cheap. The only question is, if it’s really this trivial.
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It is commonly known that there is no such thing as perfect solutions and that everything has both pros and cons. No matter how encouraging this new communication channel would look it has to be noted that bloggers are famous mainly for their own opinion. They’re independent and they do not answer to anyone. It’s not a problem to get in touch with them but the content of the post they’ll write. The lack of boundaries leaves the uncertainty – what are they going to write, if anything at all…
And then?
Despite the risk the meaning of bloggers in marketing is growing rapidly. How can the negative content be prevented? By controlling? I sit even possible? Is it the prospective solution for marketing?